PAY PER CLICK(PPC)

Search engine advertising is one of the most important advertising channels. This uses various terms such as paid search, SEM, and PPC. Search campaigns drive business lead and revenue. INONEGO has the experience and expertise to effectively manage your budget and support your growth.

The visual appeal and targeting of online display advertising has made it a popular form of digital marketing. Display ads are paid ads that appear in front of you when you browse the web. Display advertising is designed to effectively and quickly build brand awareness and trust in your brand. It's also much less invasive than traditional advertising techniques, as long as it's displayed with the right content.

Google Shopping ads use product data sent by sellers through the Google Merchant Center to determine relevance and where they appear in Google Search. Setting up shopping ads is time consuming and requires a great deal of effort and management. It's more effective than search engine ads, but it requires better observation and attention to detail. INONEGO excels at providing PPC services that easily promote your e-commerce business and increase sales.

Remarketing is an intelligent advertising technique that allows you to show your ads to users who have previously visited your website. Encourage users to come back by gently persuading and reminding users with relevant ads. "Reminder" ads are displayed based on search patterns and previous interactions with websites.

The biggest advantage of Google AdWords is that it runs faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. However, properly optimized AdWords campaigns can work much faster for businesses to win their coveted # 1 search. reason it is faster is that you can focus on multiple keywords at once. Campaigns can be turned on or off at any time and the ads that appear at the top of the page will appear immediately.

Not only does Google AdWords drive traffic, clicks, and conversions, it's also an efficient way to educate people about your brand. To verify this, Google has partnered with Ipsos to conduct a survey across 12 industries, from automotive to retail. Search ads have been found to improve top of mind awareness by an average of 6.6%.

Unlike other marketing strategies, Google Ads only pays for ads that users click on. By optimizing your Google Ads campaign, you can achieve a high return on investment that other marketing strategies cannot. However, this takes time and you need to find out which approach is right for you and your company. Campaigns need to be continually tested and tracked to get a clearer picture of what is giving the best results. Google Ads is perfect for this because it's very transparent and you have the information you need at your fingertips.

One of the main benefits of Google AdWords is that you can set the date and time when your ad will appear. But isn't it beneficial to run ads 24 hours a day, 7 days a week? necessarily. It depends on your industry niche, your product, your service, and most importantly your historical data. After running the campaign for 36 months, we will retrieve data based on time zone and day of the week to identify the time or day of the week or a combination of these (no conversions, just click) and either Reduce Bid or suspend ads at this time or day.